Travel Essentials
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WEEKEND PROMO
Buy one product and get another one 50% off
*Runs until 5/12/26, while supplies last
Everyday essentials
CREME MOIST CURL CREME 6.5 oz$9.99
Wet-n-Wavy Crème Moist Curl Crème is expertly crafted with a rich, moisture-infused formula that defines and smooths curls or waves—even in humid conditions. This lightweight, non-greasy crème nourishes and protects your hair, helping to restore its natural moisture balance while keeping your curls or waves beautifully soft, bouncy, and frizz-free. Perfect for enhancing the natural texture of curly and wavy hair.
Bonfi Natural Oil-Free Wig Shine is designed to deliver an ultra-light, mirror-like shine to both human and synthetic hair wigs. Its advanced, fast-absorbing formula enhances lu...
TANGLE FREE LEAVE IN CONDITIONER 12 oz$8.79
WET-N-WAVY® TANGLE FREE™ SPRAY has been designed for revitalizing and defining synthetic and human hair wave patterns. A unique blend of emollients and conditioners along with Vitamins A & E improves the overall health of the hair, adding body, sheen, elasticity, and silky softness. After use, your hair is shinier, and dry split ends become more manageable.
A moment of self-care like
Welcome to a world where indulgence meets innovation. Where beauty meets science. Our team of experts combines cutting-edge technology with time-tested formulations to create products that deliver visible results.
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Wet-n-Wavy® Curl Moisture™ Shampoo is expertly formulated with triple proteins and shine enhancers to define and control curls and waves. It gently cleanses while enhancing curl shape, taming frizz, and...
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Wet-n-Wavy® Super Freeze™ Spritz offers an instant, long-lasting hold with its Panthenol-enriched formula, keeping hair in place all day—even in humid conditions. This non-flaking spritz delivers a firm hold while...
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Wet-n-Wavy® Curl Moisture™ Conditioner deeply hydrates and strengthens your curls and waves with a powerful blend of triple proteins and shine enhancers. This rich formula works to detangle, smooth, and...
Everyday Beauty
All of our formulas deliver high-performance care that restores, refines, and elevates every texture—leaving hair smooth, radiant, and effortlessly controlled.
Enriched with Vitamin E to revive and illuminate—delivering silky softness, radiant shine, and a renewed sense of vitality to every strand.
Infused with UV protection to guard against environmental stressors—preserving softness, brilliance, and the natural vitality of every strand.
This powerful active, also called Provitamin B5, is quicky becoming a go-to haircare ingredient for its ability to deliver moisture and help restore the skin barrier
